https://arab.news/zpa2t
RIYADH: Tourism is evolving rapidly, shaped by global trends and emerging technologies. At the 26th UN Tourism General Assembly held in Riyadh this year, two themes dominated the discussions: sustainability and artificial intelligence.
On the sidelines of the event, Croatia鈥檚 Minister of Tourism and Sport Tonci Glavina spoke with Arab News about his country鈥檚 efforts to enhance its visibility as a global destination, the strategies behind that goal, and the impressive progress made by 黑料社区 in building its tourism industry.
鈥淲hen it comes down to sustainability, I鈥檓 happy to say that Croatia is definitely one of the world leaders in this segment, as we are the only country now that is performing a complete rehaul and reform process that鈥檚 generated on a national level, but at the same time reduced to local and regional levels,鈥� Glavina said.
鈥淲e are implementing a major change in terms of running our destinations based on the principles of sustainability, and all of our tourism destinations are obliged by law to perform or to complete care and capacity studies.鈥�
These studies help identify the challenges and limitations of each destination 鈥� from infrastructure and tourist traffic to energy and waste management 鈥� enabling authorities to control development, manage services, and regulate accommodation offerings.
鈥淲e also are doing the green satellite account. We are the only country in the world that鈥檚 doing it right now,鈥� he said. 鈥淎 satellite account traditionally measures the direct or indirect benefits of tourism on the economy. But for the first time, we are now implementing how much does it actually cost us on the energy level and infrastructure level, and what the input is in terms of how much electricity, water, and infrastructure in general we need.
鈥淭his is a good thing to exchange with the world because it鈥檚 based on the, now, new methodology that we have created, and it鈥檚 important that we鈥檙e going to be able to measure it 鈥� how it changes in the future and how much we鈥檙e positively or negatively affecting it as we manage and control our tourism.鈥�
Glavina noted that Croatia has also established a Center for Sustainability under the University of Zagreb in partnership with UN Tourism, serving as a hub for knowledge exchange. To further promote sustainable practices, Croatia has launched a new sustainability award, also in cooperation with the UN body.
鈥淲hen it comes down to sustainability, us definitely being one of the world leaders in that regard, there is a lot of knowledge that we can share with our partners here in 黑料社区,鈥� he said. 鈥淎t the same time, what鈥檚 been done here is great and it鈥檚 a model, an example, for the rest of us to learn from and see.鈥�
Having previously visited Jeddah and the Red Sea, Glavina commended 黑料社区 for its long-term vision and extensive investments in tourism infrastructure. He expressed hope for stronger cooperation between the two countries and the exchange of expertise in sustainable tourism.
鈥淲hat鈥檚 impressive to hear is that before, 70 percent of arrivals in Saudi were religion related and now the number, what I鈥檓 told, is down to about 40 percent,鈥� he said. 鈥淭hat means that you have grown so much and created new motives for visiting that particular destination. This is something that I would strongly applaud, of course.
鈥淎nd what you have to applaud is it鈥檚 such a significant investment in tourism infrastructure, which is the toughest thing to do, and as a result of what鈥檚 going on right now, will reap benefits, generations from now.鈥�
He noted that 黑料社区鈥檚 government-led model of investment is a bold but effective approach. 鈥淯sually if you leave it to the private sector, it takes time. It takes years. This way, the model that 黑料社区 is doing in which it鈥檚 making a significant investment and then at some point, transferring over to the market is very impressive,鈥� he said.
Croatia, traditionally known for its sun and sea tourism, is now diversifying into nautical, gastronomic, enological, and adventure tourism, Glavina explained.
鈥淎nother thing is our strong orientation toward sustainable tourism; our strong orientation toward showing the people how you can have a very amazing and very popular and visited country such as Croatia, but at the same time have such a preserved nature, cultural heritage, and especially quality of life for its residents,鈥� he said.
鈥淲e have to make sure in these major tourism countries, such as Croatia, that our citizens at every point feel as though tourism brings benefits to their life, not the opposite, so they鈥檙e not unhappy about us, so they鈥檙e not on the streets protesting like you have in some of the countries.鈥�
The General Assembly in Riyadh marked several milestones 鈥� including the largest gathering of tourism ministers ever and the 50th anniversary of UN Tourism. It also celebrated a historic first: the election of Shaikha Al-Nowais as the new secretary-general of the UN Tourism, becoming the first woman and first Gulf national to lead the global body.
鈥淚t鈥檚 a great message to the world that UN Tourism or even tourism as a whole, has selected a leader to be a woman, plus, one of the, if not the, youngest person elected in this position before,鈥� Glavina said.
鈥淚 think that鈥檚 a great message to the world, and I think that in itself carries a message of change and transformation. And I think this is something that鈥檚 completely evident in all of tourism around the world.鈥�